About

leadingSueli’s background in sales, management, international trade and marketing, combined with special expertise in website design & development has set the foundation for Blue Square Web’s success.

Before starting her own business, Sueli started a greenfield U.S. subsidiary of a Brazilian commodity business processing edible nuts. She managed a team of engineers and consultants to design and build their roasting and packing facility in New Jersey. Once operations started she developed a successful national brokerage network to distribute roasted and packaged products to retail and airline business including Costco, Kroger and JetBlue.

As the sales manager Sueli developed the company’s sales and marketing strategy, resulting in year over year growth. She developed new products and broadened the distribution network, from commodity trading (cashews) to private label manufacturing, leading the company to reach its break-even point in the third year of operation.

Sueli developed partnerships, joint ventures and financing agreements to promote commodity imports and exports between African countries, Latin and North America, Japan, Netherlands, Germany, France, Spain, Italy, Portugal and Lebanon. She participated in various trade shows in Brazil, US, France and China, supervising booth design, marketing and communications materials and establishing new connections and sales channels. Sueli is fluent in English, Portuguese and Spanish.

Prior to working in the edible nuts industry, Sueli managed the Library and Graphic Archives of the largest private educational book publisher in Mexico. She implemented the library’s Dewey System and expanded the image bank assets with an innovative purchasing system. She designed and set up a database and barcode scanning system to track over 50,000 books, illustrations and photos that composed the Publisher’s Library and Graphic Archives.

Blue Square Web was founded in 2010 and have since then built hundreds of websites in many different platforms. Today Blue Square Web specializes in WordPress websites and focus on 3 main aspects of it: design, develop and keep them secure.

Back in 2010, Blue Square Web’s first client was a musician friend who needed a website to promote her band and to sell their CDs. Soon after, a handful more websites were built for new clients when disaster struck! One of the websites had been hacked… badly! The website had to be rebuilt from scratch. For over a month no new clients were taken, instead, she devoted full time into learning about WordPress security, good practices, monitoring and backup software. At the end a bullet proof WordPress Maintenance Security Plan was designed and offered to all clients.

That early incident helped to set Blue Square Web apart from the rest of Website Designers and Developers. The great majority of Blue Square Web’s competition deliver websites with no security maintenance plan or even a hint that they are necessary. Blue Square Web offers a solid and reliable WordPress Security Maintenance plan that protects the investment of our clients and their business reputation.

Fast forward 10 years and Blue Square Web has designed and developed hundreds of websites to businesses, professionals, non profit organizations and marketing agencies. Companies websites, online stores, white label development for agencies… That’s experience working for your business!